Hispanic Parents and Community Leaders
ACTION STEPS
- Reach out to all areas of the University that work with Hispanic parents and Hispanic leaders. Survey those UA experts on what messages work with parents and community leaders.
- Use their feedback to produce inspirational video shorts about UA alumni, Hispanic parents and even those who regret not taking their education to another level.
- Produce video shorts on Hispanic community leaders who are UA Alumni and are proud of what they have accomplished. The stories are everywhere. Many individuals are well known, such as political and business leaders, but some success stories are personal and only shared with a few.
- Create enough stories throughout the year so we can produce an hour documentary special every year that airs during National Hispanic Month.
- A partnership with Arizona Public Media is a very good option. I have to research the possibility of getting AZPM to relinquish prime airtime on both TV and Radio for these productions. I predict AZPM will try to direct us to the lesser watched UA controlled channels. In order to be effective, we need to be on the main HD 6 Channel and the FM radio 89.1. There needs to be a strategy that enhances AZPM in the community, but gives us control of content. Both must win.
- Acquire airtime on local TV stations in UA targeted communities. Airtime can be purchased using a creative marketing plan along with local and national advertisers. I have been very effective in accomplishing this for the nonprofit community.
- There is great value in video documenting the stories of UA Hispanic students and alumni that can be used by any department on campus.
- The University already does a great job of outreach to the Latino community. Let's provide various groups and departments with additional digital tools they need to help them tell a better story of our University and the ways we are reaching out to the Hispanic community.
- I advocate seeking the advice of some very wise Hispanic professionals and activists in our community. I would form a very small working "UA Digital Futures" advisory board to talk about content. Some individuals are part of our University family, others are community leaders - all share a love for our Hispanic students and want to see them succeed.
- Richard and Mary Fimbres - founders of the LULAC Youth Leadership Conference. Richard is the Ward 5 Tucson City Council member. Mary has been involved in the community for as long as I have known her. (30 plus years)
- Lea Marquez Peterson - past president of the Tucson Hispanic Chamber of Commerce. Lea and I have had our policy disagreements in the past, but she is very in tune with the Hispanic Business Community, and I trust and respect her.
- Anna Ochoa O'Leary - Head of the UA Department of Mexican American Studies. Anna has struggled to get to where she is today. She understands what Hispanic students need in order to advance.
- Maribel Alvarez - If you have ever met her, you already know why she is needed to help guide this vision. She is the Associate Dean of the College of Social and Behavioral Sciences.
- The Rev John Fife - John has a lot of influence and respect from southern Arizona's faith based community. I have always felt it important to have a moral compass to any of my projects. And have never regretted it. Rev. Fife has been my compass for almost 40 years. He knows and understands the less fortunate in the Hispanic community, and is their advocate.
- There are some journalists and producers I would love to have come on board, but that may require a budget and some arm twisting. I would also bring on board Marla Franco, director of divisional assessment and research and who led the effort to secure the UA HSI distinction. I do not know her personally, but I do know her work. Other Key officials from the University also have much to offer. But, with the exception of Franco, these are the people I know well, and I know would be willing to work with us. .